What does Sony need to do to win next gen on consoles?

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BHR-3 said:
online that can match the 360 even if it has to be paid for

...It's close enough, I would rather keep it free.

some exclusive mature rated SW that can match the features found from the 360 like gears and halo

Seriously? The PS3 has more than enough of those types of games as it is. Since when was Halo "mature" anyway? If you are talking about system sellers and brand recognition then you have a point.