The same things they did with the Playstation 1
Build a middle of the road console, not the most powerful but not the weakest
Don't release first or last
Produce content and offer services that the 2 leading platforms exeled at the previus gen (with PS1 that was family freindly platformers for Nintendo, developer relations and "edgy" and "mature" titles from Sega) next gen would be accessable family freindly titles and simple easy to use OS from Nintendo, unified online stratergy with focus on social interaction and easy to use content delivery and stron from MSrd party relationships and taking exclusives away from the competioin (by making them go multi or exclusive to their platform) from MS.
Make the system developer freindly and easy to develop on.
advertising that focuses on games out of the gate, none of the sureal shit they did with the PS3.
Lock in several exclusive tittles with mass apeal, not neccessarilly inovative hardcore AAA titles that are critical darlings (they should have those as well) but 5+million selling games like GT and they must be available at or near launch.
@TheVoxelman on twitter
