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Pyro as Bill said:
1. Loyalty to hardware makers instead of game creators.
2. The emos and anti-mainstream crowd. "CoD is casual" "He turned Blizzard into evil money lovers"

He told MS he wants a share of XBLive and told Sony to drop the PS3 price, he got both and the consumer got a better deal.

Bobby (well, Activision) have added more value to PCs and HD consoles than Sony or MS or any PC-centric dev have and people hate him and Activision for that success.

you obviously have no idea what you are talking about.