darendt on 18 January 2008
| Cobretti said: Lol leo-j, yes they are giving it away for free, because it is the only way they will move PS3 units in this country quicker to try to catch up to Wii. So what if the TV costs 3000bux? People are shopping for TVs all the time. If they see a so called "free" something with a tv offcourse they will buy that TV over competition. Most people would be buying samsung LCD's over Sony Bravias here if it wasn't for the free PS3. THat is hwo the trend was before the free PS3 deal. |
The markup on the TV far exceeds the cost of a PS3. So while the TV department wont make as much, both divisions benefit.
