i just watched the latest Installment of "Half in the bag" about these issues.
it's quite interesting.
http://redlettermedia.com/half-in-the-bag/the-people-vs-george-lucas-and-star-wars-discussion/
“It appeared that there had even been demonstrations to thank Big Brother for raising the chocolate ration to twenty grams a week. And only yesterday, he reflected, it had been announced that the ration was to be reduced to twenty grams a week. Was it possible that they could swallow that, after only twenty-four hours? Yes, they swallowed it.”
- George Orwell, ‘1984’