This is somewhat unorthodox, but I think all of these companies that are strongly in support of physical products need to band together and start a giant ad campaign reminding people of the benefits of physically owning these products. Not just with games, but with books and pretty much everything that's gone digital recently. Apple and other tablet and e-book companies have been allowed free reign to extoll their benefits while bashing physical media, so I think it's time the latter fought back.







