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rocketpig said:
Legend11 said:

Umm NPD is a very professionally run company and their business relies on it's reputation of accuracy.  They have over 800 employees, bring in hundreds of millions of dollars yearly, they're ISO certified, etc, as I said very professional.  Oh and they don't "review" products, not sure what you were getting at there.  Also does anyone really think NPD cares what the numbers are?  They just report them.  They also have Microsoft, Sony, and very likely Nintendo as clients and if people at NPD were to somehow "cook the books" don't you think it would be quickly discovered and their reputation and company would be in ruins?


Exactly. The NPD makes money by selling the information they gather. If that information was found to be biased and intentionally inaccurate, people would stop buying that information and NPD would go out of business. It's that simple.

The NPD doesn't stand to gain by favoring one company over another, in fact, it would hurt their image. They don't care what the numbers say, only that they are as accurate as possible.


Exactly, so when NPD posts numbers very different to VGC I'm of course going to side with NPD and question VGC, so I wanted to see if VGC could give a valid response. Most of this thread is drowning in ignorance though, as I expected.

Btw johnlucas Wal-Mart is the #1 retailer for video games in NA by a large margin.