WW UP-20th August

[Michael-5]

Reasonable said:

Michael-5 said:

CGI-Quality said:

PS3 did 2k short of what I expected (180k). Not bad, I think it may stretch to 195-200k next week, but not much more. This cut won't have anywhere near the effect the 2009 cut had (although it wasn't in a position where it needed that anyway, considering it's been winning week after week since the start of the year).

It's November & December where I think we'll see the cut's true effect. The 3DS looks good too, although I wonder how long this cut's effect will sustain.

Do you think it's enough for PS3 to break 2010 sales, or even 2009? Sony says they expect 15 million for thier fiscal year, but with this small of a boost, I don't see PS3 annual sales for 2011 breaking 13 million.

I don't know about 15 million but I wouldn't try and extrapolate too much from the initial boost.  It's a real quiet time of the year and therefore any cut was simply going to get the minimal spike without any big new SW.  The price cut seemed timed to me to get PS3 ready to be more attractive during the glut of games releasing through September and up to the big December spike.  We won't really know how well the PS3 price cut worked until January 2012 TBH.

It's pretty obvious from current comments that MS is probably not going to officially cut the RRP but will use bundles and other promotional offers to essentially offer a price cut from the consumer perspective (consumers seeing a promotion and a price cut as equally attractive, in fact often promotions are seen as more attractive for a short period) and counter the PS3 price cut without having to formally annouce an ongoing permenant price reduction.

Going to be an interesting close to 2011 from a sales perspective, with each HD platform releasing big exclusives plus a lot of big multi-games as well with the hardware cheaper than ever whether due to promotions or price cuts.

Well we will still see if the PS3 bost mimics the Wii boost in a couple weeks time. Predicting what will happen during the holidays, it's still far too soon. However we can still track PS3's progress during the next few weeks, and if it falls below 2010 weekly sales, I think it's somewhat safe to expect 2011 annual sales to be lower then 2010 (if holiday sales are equal, the slightly lower sales pre-price cut will make 2011 overall less).

As for MS, do uyu really think they won't cut the price of 360? They will at least cut Kinects price if you ask me, and MS also plans 15 million for their fiscal year (ending June 2012), so they must be planning something. I'm thinking they are timing the price cut to go along a more major release, or maybe they are making a Kinect integrated console. They must be planing something otherwise 15 million is a dream.