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I think the major reason is that Japanese taste has change and developer still have not figured out what they want now. Before rpg used to be really big in japan but now other then pokemon, final fantasy and dragon quest there isn't much that sells well. Even all those three franchises don't sell as much as past iterations. Nintendo has done pretty well coming up with great new ip but other developers keeps doing the same old thing all over again with just better graphics, physics and AI and that's why they are failing.