Ubisoft, another round of DRM

[theRepublic]

Galaki said:

And Ubisoft thought it's a success...

Ubisoft see the DRM as a success. Speaking to us earlier today, a Ubisoft representative admitted that the developer has seen “a clear reduction in piracy of our titles which required a persistent online connection, and from that point of view the requirement is a success”.

source

This is just...dumb.

It doesn't matter if your DRM stops piracy.  It only matters if your DRM increases the number of games you sold.  If your DRM doesn't increase the number of games you sold, then it is not doing its job.