BengaBenga on 15 January 2008
| ssj12 said: Well considering Sony has managed to cut manufacturing costs by half (now $400) they have a better chance to make profit from software now that they arent losing $200 - $300 a console sold. They might be able to get the price down another $50 soon. |
I still have to see the proof that Sony cut the production costs that much, but lets assume they have: that still doesn't take into account the Research & Development costs, marketing etc...
As said before: in the end the shareholders have to approve of the current strategy and SCE is more and more becoming a burden.
Sony's strategy was to sell hardware at a loss and make money on the software. I don't think any exclusive PS3 game made a significant profit, instead I think most made serious losses.
