BengaBenga on 15 January 2008
| DarkNight_DS said: Most likely they will try to beat the street for the quarter. They can do it 2 ways. They can meet and exceed their shipment forecast (doubtful) or they can make a profit in the PS3 division early by holding strong onto the current price point (most likely to happen of the 2). They will blame the missed shipment's on the fact that they decided profitability was more important then dropping the price and selling at a loss again. |
The PS3 still means a big loss for Sony. Even if you believe (and I don't) that they can sell them at cost price, they still have to earn a lot of money for the R&D of it, not to mention the other staff at SCE. Furthermore the 1st and 2nd party studio's probably haven't made a lot of profit.
As for the missing of the shipping target: Shareholders are not going to be happy about it, especially if Sony has to present another year of big losses in the CE department. Shareholders will probably demand a profit of it, which can prevent Sony from cutting the price of the PS3.
