foodfather on 17 June 2011
It is a intersting observation that this holiday season may be bigger than ever before. The usual suspects, MW3 and Assassins Creed are sure to be big holiday sellers. Battlefield, Skyrim and Uncharted 3 are now added to the mix. Last year, Halo Reach launched great, but saw sales fall and trade in ups in the holiday period, mainly due to Blops. The same happen this year.
What epic and MS have to thier advantage is that gears 3 is releasing at a time with limited competition, and is the first big post summer drought release. MS must capitalize on this with a bigger than ever ad campaign for Gears. With preorders already at a record high, Gears could see 3-4 million sales in its first month.
