Why Japanese consumers buy PSP?

[wenlan]

As we have seen during the past few months.  PSP has been doing much better in Japan after the launch of slim version.  It would be interesting to see why Japanese consumers suddenly embrace the PSP once again.

 

Original post on http://ameblo.jp/sinobi/

 

SECJ released the results of the questionnaires based on the consumers who purchased the new slim PSP.

 

The reasons of buying the new PSP:

1: 65%, Slimmer, lighter, and smaller

2: 39%, Design and color

3: 38%, Music and Video multimedia function

4: 27%, Availability of desired software

5: 21%, The charms of "1 SEG" function

6: 19%, It's a Sony

7: 14%, Price

8: 13%, TV output support

 

Note: 1 SEG: Japanese terrestrial digital broadcasting service for mobile devices

 

It is shocking to see only 27% of the consumers bought PSP for the softwares.  Actually, it has been well-reflected in the PSP software numbers in Japan.  Only 2 PSP titles has been sold more than 1 million copies in Japan, and both of them are Monster Hunter Portable.  The first MHP did not go above 1 million until the release of "best price" version.  The situation of PSP software sales is in sharp contrast to the DS software sales.  More than 20 DS titles have reached the million seller level.

 

Also interesting.  The PSP color choice ratio between genders (Male/Female):

Black: 82%/18%

White: 83%/17%

Silver: 86%/14%

Felicia Blue: 80%/20%

Lavender Purple: 74%/26%

Rose Pink: 50%/50%

 

I guess the piracy issue is not the only reason why the software sale is lagging.  There are not that many PSP games that Japanese consumers want to purchase as a "portable" title.

My translation may not be 100% accurate.  y-koron or other members are welcome to correct the above information.