The greatest thing BEFORE sliced bread?

[NiKKoM]

scottie said:
"Sliced bread is a loaf of bread which has been pre-sliced and packaged for convenience. It was first sold in 1924 and took four years to become the "norm", advertised as "the greatest forward step in the baking industry since bread was wrapped"."

So there we go, wrapped bread was the thing that stuff was said to be not as good as, before sliced bread

from that same wikipedia page:

"the greatest thing since wrapped bread" is often used for developments deemed greater even than sliced bread...

its even more awesome then sliced bread! O_O