Sony to Sell PlayStation Vita at a Loss, Profit Expected in Three Years

[Acevil]

Ssenkahdavic said:

GripnRip said:
It is very possible he meant that PSVita as a whole will be profitable in 3 years. It would be possible for them to be breaking even on the console at launch and still need time to recuperate the incurred costs associated with it (R&D, advertising, etc).

Exactly what Im thinking

Actually typically when sony says profitable, they mean the device is making money that year. For example they said ps3 will be profitable by this year 2010-2011FY, and it was profitable that year, it however does not mean that sony ps3 has rid its incurred costs because the company seems to see them as sunk costs. (at least that is what they said regarding the ps3, I don't know maybe you guys are right about this statement being different).