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well I dunno... it can have the opposite effect

Which really complicatedly creates the effect. I don't think people will not buy a game cause the cover is dumb if they were going to buy it in the first place. I think people will buy it because it looks cool, meaning the cover/box. And if the cover sucks you don't get any sales from it looking cool.

Just an idea anyways.

I bought final fantasy VIII PC cause it had a holofoil cover, a girl that wasn't poorly preportioned and ifrit on the back... and the love affair began!