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FinalEvangelion said:

I think fanboys in general over-analyze sunk costs.  Executives / investors view them differently than fanboys do.

 

The fact remains that Sony went from being down in the dumps at the beginning of the gen to being the #1 selling home console (on a weekly basis) at the end of the generation.  No console has ever done that.


Actually investors, do look at past ROI. Namely if investment for new project is being evaluated. Given i think it will take more then one negative ROI in the playstation brand, to mean anything. 

Anyways I'm out for sushi, I had fun arguing, see ya people.