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RolStoppable said:

This is one of those things I really don't get. Why is sending messages to other people over the internet called a social activity? For me that's pretty anti-social. The real social features of the 3DS are things like gamesharing, so that you can play games together.

Because you can communicate with your friends, helping you maintain social relations.

It's all part of the equation, for some it's important and for some it isn't.