the ONLY way the ps3 will not make money is if it stops selling. sony is not microsoft they will not go 7 years without making money its not gonna happen. the ps3 sold almost 9 million to date and i expect it to sell 11 million each year from now on and that will of course make sony a net profit somewhere in 2009 where every analyst says they will and they are way more informed then the "guesses" in this tread lol.