Actually Micrsoft did donate some money, $100,000. But they also pissed everyone off by advertising there Bing website at the same time...
How you can #SupportJapan - http://binged.it/fEh7iT. For every retweet, @bing will give $1 to Japan quake victims, up to $100K.
Mentioned in this Tweet
Try Bing. A new way to search, explore, & decide
The reaction was predictable, or at least it should have been:
If companies wanna help Japan victims, then just give money. Telling people to retweet is using a tragedy for marketing. @bing
Oh yes, of course. @Bing turn the largest earthquake on record to hit #Japan into a marketing opportunity. Nice work, Microsoft.
Microsoft got the message and seven hours after the first tweet sent this apology:
We apologize the tweet was negatively perceived. Intent was to provide an easy way for people to help Japan. We have donated $100K.
The tweet wasn't just negatively perceived, it was really dumb.
