Lol at the Gamestop CEO.
Admitedly, Paradox is at one extreme of the spectrum; the majority of their games are sold and marketed via DD. But saying:
'Video game publishers sell me games today for $48 wholesale, DeMatteo told 1Up in 2008. 'If they go direct to the customer they'll probably get about $30 for them. They'll get less for the game if they bypass retail.'
makes no logical sense whatsoever.








