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Nintendo got Arashi to pimp 3DS hardcore. I guess it's not too different from some of their EU advertising techniques. Get super popular celebs to play/hold their handheld.



"We'll toss the dice however they fall,
And snuggle the girls be they short or tall,
Then follow young Mat whenever he calls,
To dance with Jak o' the Shadows."

Check out MyAnimeList and my Game Collection. Owner of the 5 millionth post.