RolStoppable said:
http://www.sonet.co.uk/SonyInfo/IR/financial/ar/Archive.html Sony Annual Reports Game Operating Income 2006 8.7 PS1 era (1996-2000) made 383B yen. PS2 era (2001-2006) made 264B yen. PS2 *was* (and still is) profitable, but not as much as the PS1. Sony sold PS2 for too little to make as much as the PS1, before the next gen. box came along. For Fiscal Year 2007 and 2008 Q2 (96.7) 2007 (232.3) So far the PS3 era (2007-now) has lost (358B yen). So, they have now lost all they made on the PS2 (including what PS2 made the last year and a half), and are working on losing the PS1 profits as well. Still all together for the last 12.5 years, Sony is up 289B Yen . At 115 yen/$ = $2.5B. |
Hey Rol... how did you (or Renar) get the gaming division operating profit for 96-98? because I have just been looking through those reports and I couldn't find anything other than revenue and sales for gaming division... all the operating profits were lumped together for the company rather than being seperate.
anyhow.... I copied some of the charts from various reports to build up a picture... so this shows the sales revenue and operating profit from 1999 onwards, but also revenue for 95-98.
There seems to have been a change in their reporting methods between 2000 and 2001 by the way, because the lower left chart is from 2000, but shows lower sales than the 2001 chart (which i put on it's side).... I believe they may have reported sales to retail pre 2001, before changing back again recently.
Also I don't know what operating margin is, so don't ask me.
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and finally, I guess the numbers Renar has given you do not include the R+D costs for the PS1, which will probably have been in the 95 or 94 report... so Sony won't have made 383billion Yen in the PS1 era.
and according to the 1997 report the xchange rate then was 124 Yen to $1... but unless it went up a lot before coming down recently I don't suppose that makes too much difference.








