HappySqurriel on 07 January 2008
Well, I just thought I would clarify my point further ...
In order for Sony to break even on this generation they need to recover a pretty large sum of money from the money they have already lost in R&D, Marketing, Hardware Losses, and money lost in underperforming software; this would probably be in the $2 to $5 Billion range at the moment. Any action in the future which increases their losses, reduces their profitability or revenues (like a price reduction) would eliminate any chance of them ever breaking even.
