By using this site, you agree to our Privacy Policy and our Terms of Use. Close

Just to add to the general sentiment here, no, definitely not. Sony can turn a profit in individual quarters, but it's already impossible to turn a lifetime profit on the PS3. They're simply too far in the hole already ($3 billion and counting). That's not even including this current holiday quarter just passed; when Sony releases its financial numbers in January, we're going to see the true costs of their latest price drop - and it will not be pretty.

Both Sony and Microsoft run a business model that necessitates achieving PS2-level dominance in the market in order to turn a profit. Since the PS3 is clearly never going to get anywhere close to that level, we're going to see XBox-level financial losses. That article posted by libellule is a good example. Cutting through the PR spin, Sony is stating that they HOPE to break even on PS3 hardware sales in the NEXT fiscal year - that's April 08 to March 09. So "maybe" Sony will stop losing money on PS3 hardware within the next 18 months.

Hardly an encouraging prospect.



My Website

End of 2008 totals: Wii 42m, 360 24m, PS3 18.5m (made Jan. 4, 2008)