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twesterm said:

 

You're right I can't really prove they're a key component in sales trends but I do know a few things:

1. If a game is longer than eight hours, people aren't likely to finish.
2. Dangle a carrot and people will follow it
3. Achievements drive peopel to finish games and play the single player component longer.


Correct me if I'm wrong, but I recall a gamasutra article which featured metrics showing that the number of people completing games has improved little, if at all, compared to the previous generation.