The ultimate fall of Rare

[KungKras]

AussieGecko said:

KungKras said:

Yes, Blizzard couldn't do it on their own. WoW was such a failure. They really needed activsion.

companies dont merge for sport, there must have been a reason. I am not saying both companies arent strong in their own rights. DONT GET ME WRONG :p but what I am saying is that there must have been a reason... maybe it was simply to cover all bases, if that is the case then I take back my questioning at the merger.

Well, the overall merger process was complicated. Blizzard was owned by another company called vivendi that owned Blizzard and Sierra, that probably wanted to epand, so they merged with activision creating Activision-Blizzard. Since Blizzard had WoW and were doing great, I think the merger was all about growth and competing in more genres.

Both Activision and Blizzard still operate as separate companies under Activision-Blizzard.