HappySqurriel on 31 December 2010
Being that Sony Online Entertainment has produced a series of awful MMO games that have (probably) lost a lot of money, if I was Sony I would wait until the game was released and established itself before I spent any money to market it heavily. While this is not a typical approach for most publishers, it would work with a MMO because a decent MMO game has a much longer life than the typical game does.
