2010 Biggest busts in sales

[justinian]

ramses01 said:

alfredofroylan said:

  
10.- Alan Wake: Few companies would consider 820k units sold a disappointment, but we’re talking about a game that took 5 years in development and a budget of ..... a lot I guess; the game fell short but the developers still have hope to increase the sales.
 
What happened?: Even with the marketing and the bundles the overall Xbox360 audience wasn’t impressed by this game. 
 
 

Not sure about remedy, but MS probably made a decent profit off AW.  Remedy had a pretty small team on it.  800K unit translates to probably $35-40MM for MS.

A game selling 800K generates very roughly that amount in revenue. When you take out the production cost (over 7m before game was released) pressing, shipping, promotion and a million other deductions how the hell can MS make 40m?

What planet you on?