Hynad said:
I think the confusion comes from the claims that one out of three PS3 sold is a Move bundle. And that so far, the Kinect bundle is sold five times for every single PS3 bundle sold. The 2 ratios were mixed up at some point in the reporting or something. In any case, Kinect bundles seem to be selling quite well. While it would seem the Move controller is selling more to existing users than to new users. A price cut is long overdue for the PS3. Even if it was just 50$, people might have a harder time choosing between the 2 systems. Microsoft is also playing their cards quite well. If you think about it a bit, the stand alone Kinect peripheral is $149.99 and comes with Kinect Adventures, and the stand alone Arcade console is 199.99. If you buy both separately, you'll pay $350. While you can get the actual Kinect bundle for $50 less ($299). That's value to the consumer's eyes. Now take Sony. Yeah, their ads are awesome, Butler is the best thing to happen to them in a long while as far as marketing is concerned. But damn are the numbers bad. Stand alone PS3 is $299. Move starter pack (Move controller/PS Eye/Sports Champions) is $99.99. So it costs $400 to get into the Move experience. How much does the Move bundle cost? $399.99!! There is just not any kind of added value to taking this route. In fact, the price makes it completely useless to have a bundle on the market at all. Consumers are not that dumb.
Sony's bundles should take a route similar to Microsoft. Which is a bit more aggressive, but is actually working! At least in America, where the PS3 is totally lost behind the 2 other consoles. |
I agree, and the fact of the matter is MS can absolutely afford that $50 value with the bundles. They can actually afford to cut a lot more at this point. They haven't cut prices since 2008 and yet they have drastically revised their console to reduce costs.
You should check out my thread on it if you'd like
http://gamrconnect.vgchartz.com/thread.php?id=119878