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4k1x3r on 01 December 2010
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TRios_Zen said:
Tigerlure said:
TRios_Zen said:
Tigerlure said:
rocketpig said:

 

Two things Kinect has going for it

1. Oprah

2. $500 million Advertising

This is a little off-topic, but what exactly was the advertising budget for Move?

On topic, isn't it a little naive to suggest that Oprah and Advertising is all it takes?  I mean honestly, wouldn't many more companies do this then?

Well I wasn't suggesting that's all it has going for it. Kinect obviously has that new "smell" to it, and it appeals almost directly to casuals. They are eating it up right now. I don't know the budget, but I do know that Move has very little advertising prior to release.

I'm just busting your chops a little, please don't take offense.

I think that people often use the argument that $500 million is magnitudes more than Sony spent and yet Sony has never said how much they have/will spend.  All they have said (to my knowledge) is that they wouldn't outspend Microsoft.  Well, that could be $475 million...

For anecdotal evidence, I'll be perfectly honest, all I reallly watch on TV is sports (football and basketball right now) and I've maybe seen 1.5 kinect commercials to move commercials.  More than Move?  Sure.  SIGNIFICANTLY more?  No.

But I don't want to de-rail the thread anymore, and I'm really not trying to insult you, just giving a little food for thought.

As always that's an example that means nothing. That may sound stupid but you may have missed alot of Kinect's ad. (no way Move have more ads than Kinect). And you're forgetting others way of promoting a product, where Kinect >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> Move. Be reasonable please, 500M $ compared to few M are not comparable. And no, the budget likely didn't exceed 100M (even 80M), that's not how Sony do things.