This covers the 19 weeks ending Jan 1 (2010), Jan 2 (2009), Jan 3 (2008). The last nine weeks (Nov-Dec) are weeks impacted by seasonality, while the first ten weeks are not.
Late Summer / Early Fall Late Fall / Winter Low to Low Level Lift
Wii Low 08' 249,000 557,000 x2.24
PS3 Low 08' 106,000 203,000 x1.92
X360 Low 08' 104,000 282,000 x2.71 (price cut)
Wii Low 09' 149,000 469,000 x3.15 (price cut)
PS3 Low 09' 159,000 322,000 x2.02 (price cut/slim)
X360 Low 09' 127,000 311,000 x2.45
Wii Low 10' 136,000 327,000 x2.40
PS3 Low 10' 151,000 304,000 x2.01
X360 Low 10' 162,000 334,000 x2.06
Late Summer / Early Fall Late Fall / Winter High to High Level Lift
Wii High 08' 478,000 1,648,000 x3.45
PS3 High 08' 198,000 537,000 x2.71
X360 High 08' 227,000 909,000 x4.00 (price cut)
Wii High 09' 396,000 1,984,000 x5.01 (price cut)
PS3 High 09' 596,000 1,010,000 x1.69 (price cut/slim)
X360 High 09' 193,000 746,000 x3.87
Wii High 10' 239,000 ????
PS3 High 10' 276,000 ????
X360 High 10' 268,000 ????
I'm inclined to believe in 2010, that with more genres covered than last year, with Wii selling at $200 or less, with wide availability, new bundles, the Wii lift from pre-holiday peak to peak holiday might be astronomical - on the order of 6-7 fold. PS3 should see a much higher peak to peak growth lift as well, not because of Move, but simply because the Slim effect effectively made it Christmas in September for many, preventing a normal 3-5 fold lift. X360, which actually had a Slim effect this year (all be it earlier) and Halo in the non-holiday period, should see peak growth much lower than last year, probably closer to the order of three fold.
People are difficult to govern because they have too much knowledge.
When there are more laws, there are more criminals.
- Lao Tzu
