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TheSource said:

Those NPD figures Gamasutra cites for October 2009 are off - they didn't include accessories in that total. The drop is more severe when you include accessories. You can see in their own damn article from 2009 that they didn't include Accessory figures for October 2009: http://www.gamasutra.com/php-bin/news_index.php?story=26063

But for some reason they included accessory figures in 2010 and forgot to mention that they aren't comparing the right set of data. Idiots.

There's a perfectly logical reason for that though, and you know what it is.