KillerMan said:
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Smartphones aren't anything in Japan, at least in terms of games. The rise of keitai (ie: mobile) gaming in Japan actually happened alongside GBA in the early 2000s, with 3 dominant platforms that still exist and thrive today for mobile games (NTT DoCoMo's iMode, KDDI's EZweb and Softbank's J-Phone). GBA also released against just established handhelds like Neo*Geo Pocket Color and WonderSwan Color, though it made short work of them pretty quick... just because GBA either slaughtered (handhelds) or thrived against (mobiles) it's competition doesn't mean it never had any.