It's not just that it's an exclusive. MWR was full price, but with less content (no split screen, even if there were good reasons for that). That's also not the best way to attract people to ports. I know I bring up RE4 a lot, but it matters as an example. It was full price on the PS2 with but more content, and same content but with a lower price on the Wii. Both forms made the game a hit on both systems.
A flashy-first game is awesome when it comes out. A great-first game is awesome forever.
Plus, just for the hell of it: Kelly Brook at the 2008 BAFTAs








