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Boutros said:

But then why the low software sales? Unless software sales are undertracked...

It could partly be undertracking.  But, I suspect mostly it's people being more interested in playing with free demos and/or playing games that are patchable (Eye Pet, HR, RE5, Mag, and vearious PSN games).  This goes especially for EU, as they already had Eye Pet release without Move.  I bet a lot of Move sales come from owners of Eye Pet who wanted a better controller for it, besides the "magic" card.