1 million shipped and not sold to consumers (the article CLEARLY states this http://www.industrygamers.com/news/ps3s-move-has-sold-1-million-units-in-north-america/), 300.000 sold to consumers = 30% sell thru in one month = FLOP
Just like the 1.5 million thing in Europe its pure Sony PR bull to look like it's a success.