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RolStoppable said:

Profit is at best a secondary goal for companies like Microsoft and Sony who have higher ambitions and want to move gaming to the next level at all costs, literally. They aren't in this business just for the money like a certain Japanese company that has been selling the same games since 25 years.

Sega?

Edit: your grammar fails.

I don't think kinect will cover it's budget. But it sure will make a good image for Xbox360°



Above: still the best game of the year.