NeoStar9 on 26 September 2010
Actual advertising. This above all else is needed I believe. People need to know the game exist and what type of game it is and what kind of content it has. Midnight advertising isn't going to cut it. However I don't expect Sega to do anything. :(
Taking care of hacking is another important thing that needs to be taken care of as that will hurt it in the long run.
