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Nomad is absolutely correct.  I was reading this thread to see if anyone else pointed it out already.  For those with poor reading comprehension skills:

  • On Tuesday, 09/14/2010 at approximately 1:30 pm PST, just a few hours after launch, Halo: Reach’s online unique user count had already completely eclipsed Halo 3’s total tally for the entirety of the week (09/13 through 09/20).
  • To account for the same number of online players found in Halo: Reach during that same window (just six days), we had to run the numbers for Halo 3 going all the way back to 8/6/2010, encompassing a full 45 days of Halo 3 play!

Read it again.  The week they are comparing is 9/13 through 9/20.  They are not comparing the seperate launch weeks against each other.  (The date of Halo 3's launch is not mentioned.)  They are comparing Halo 3 to Halo Reach for that specific week, which is ludicrous.  Of course Reach is going to beat the snot out of Halo 3, did they think all those Halo fans and new Reach owners would be playing the old game instead?  Further proof for the dates is in the second statement, they took the numbers back 45 days 8/6/2010 to 9/20/2010 for Halo 3 to match Reach's period of 9/13/2010 to 9/20/2010.

Before you make chest-thumping thread about anything, make sure read your data a little more carefully.