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Because that's extremely tough to do. The PS brand was most notably defined by Third Party offerings. And Sony's first party titles, save for GT, don't have mass market appeal. I don't buy the whole 'marketing' crap. Because I saw plenty of ads and commercials for GoW and U2 (anectdotal, sure), the 'blame' for the performance of these games are the games themselves. Its not like they are sales failures they may get to 5m..maybe, and that's not an easy task either. But as far as mega hits..that does fall short. 

The 'me too' effect Rol is talking about holds validity as well. The clones that came after GTA3 while modestly successful did not acheive any thing close to what GTA3 did.

Also, I'll add that with thirds basically making the same games between the two HD platforms, there are no longer any substantive differences to point at. The libraries are nearly identical, save for the occasional timed exclusive or first party game. And with Sony's platforms largely defined by thirds, this has hurt Sony's console.



Bet between Slimbeast and Arius Dion about Wii sales 2009:


If the Wii sells less than 20 million in 2009 (as defined by VGC sales between week ending 3d Jan 2009 to week ending 4th Jan 2010) Slimebeast wins and get to control Arius Dion's sig for 1 month.

If the Wii sells more than 20 million in 2009 (as defined above) Arius Dion wins and gets to control Slimebeast's sig for 1 month.