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Untamoi said:

It doesn't have subscription fees because they plan to release DLC every year. First additional expansion pack or episode is almost certainly going to be released in about 1 year from original release. Of course, there's probably some DLC within months of release. If those won't sell, servers are going to be shut down (just as with all other failed MMO's) and you can't play even original game anymore. Those are only 2 options, either pay subscription fee or DLC. Either way, players have to pay every year or game is going to die because maintaining game and servers cost money all the time.

Also, Guild Wars isn't a "real" MMO. At least original Guild Wars was mostly instanced (except couple of towns), meaning there is no open world for all players of the game. When you are exploring the game world, the only human players in area are your own group and everyone else are NPC. That also makes server costs much smaller. And GW2 has the same approach. Doesn't mean that GW is any worse than "real" MMO's though, it's just different...

GW2 does seem a very good game but don't expect pay for the game once and then play forever without a cost.

This.