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I think another thing people need to remember about the whole cost of a Blu-ray player is that they really don't cost that much to produce. All Standalone Blu-ray players are sold at a profit, that's why they have so many company's on board producing them. The only HD play being sold at a loss would be Toshiba's I believe, and if you think about it that includes Diode + hardware components, whereas the PS3 just has the Diode. So I think it's safe to assume that the PS3's Big hit in profit isn't comming from that.



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