eugene on 19 December 2007
A cheap stand alone blue ray player is $400. An Xbox 360 is $350. You can assume that a PS3 would cost much above $400 because of its high definition graphics + blue ray player. I assume a $200 loss per system minimum. I wouldnt be surprised if it was alot more. If they sell 3 million systems, thats a $600 million dollar loss + intense holiday advertising. I wouldnt be surprised if they lost another billion dollars this quarter
