FishyJoe on 19 December 2007
The problem for Sony is the only way they can compete is by lowering prices. They are forced into a business model of loss and/or low margins.
Also, there are cost associated with coming out with new SKUs every six months. There is a certain amount of R&D expense and retooling costs whenever you create a new model. So while there may be cost savings, they aren't immediate nor is it a simple matter of reduced component cost.
