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Vertigo-X said:

In my opinion, E3 isn't there to 'wow' us like an amusement park; it's there to showcase what these companies have planned for the [near] future. I don't know about anybody else but the slimmed 360 is what I was waiting for, thus I am excited.

In fairness, Microsoft in particular rejects this idea: they hosted a Cirque-du-Soliel event for their platform, and they routinely invite celebrities to pimp their stuff on-stage.   There very much is a circus element to current E3.