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Alby_da_Wolf said: 1) Sustaining innovation is a thing both Sony and MS can do too, so it makes sense for them to fill the conceptual gap now, even with no hope to do something big this gen, to start next gen in a better position. 2) By the definition of incumbent itself. |
1) They can, the thing is, they are already way over the high-end market demand with hardware qualities they have to offer, while Nintendo is still below. So they may upgrade and again significantly outpace Nintendo, but it will give them even less results they're getting now. For reference read: Disruptive Technologies: Catching the Wave //HBR, Jan-Feb 1995, p.46 (it's about HDDs manufacturers throughout 70-80s, look at the chart - we're still in the very beginning of described process).
2) How they can be incumbent while there're no disruptors besides Nintendo?
