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I would think that since the USA market is more infatuated with consoles than Japan, and roughly 1/4 people in the USA owned either PS2,Xbox,GC, then Japan's videogame market could reach at least that proportion.  Japan has lower birth rates than the USA, so I think comparing Gameboy sales to DS sales is a good starting point.  The population in 1990 was roughly 125 million, today it is estimated at 130 million.  You have total Gameboy sales at 31.3 million, which is 1/4 of the Japanese population.  DS is expanding the demographic of videogames, which means it may get to 1/3 or even 4/10 of the current Japanese population.  40% of 130 million is 52 million, which I see as an absolute limit.  I think 39-43 million is pretty realistic...



People are difficult to govern because they have too much knowledge.

When there are more laws, there are more criminals.

- Lao Tzu