More UK analysis: DS breaks its own record

[Bodhesatva]

http://www.mcvuk.com/news/29170/DS-smashes-UK-hardware-record

Short synopsis: DS broke its own 1-week sales record it set last week by selling over 210k in the UK this week. The Wii sold "over 100k" this week in the UK, so Ioi's analysis is amazingly accurate.

Full text as follows: 

DS Smashes UK Hardware Record

Sells over 200,000 last week, whilst Wii passes Xbox 360’s UK installed base

It seems that the only thing pegging back Nintendo’s remarkable sales achievements at the moment is its ability to get hardware on the High Street – but that hasn’t stopped the DS Lite smashing the UK weekly hardware sales record that it had set only the week before.

Last week Nintendo’s handheld sold 212,584 units – a fair chunk more than the previous weeks sales record of 191,104, according to sales data from UK stats body ChartTrack.

Until now the PS2 had been the long-standing record holder, following the 184,360 units it sold in Christmas week in 2001.

Nintendo UK's general manager David Yarnton stated: “With its wide appeal and unique software, Nintendo DS continues to expand the gaming audience and continues to appeal to everyone.